We begin by working with you to understand and document your target market. Help us understand your potential client and competitors.
Understanding what keeps your prospects up at night is key to communicating your value. We build personas of your buyers so that we can be smart about communicating with them.
Brainstorming & Discovery
We collaborate with our clients to uncover what you really do and how that resonates with the market. This builds the foundation for content that ends up in your website, in your blog, and in your social media efforts.
Rave Brand Cube
With the rest of the strategy in process, we work hard to build out the language of your brand. Our approach helps define the emotional language that is key to developing any great brand.